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Employer Branding in the Talent Acquisition Landscape: Attracting Top Talent in a Competitive Market

Creative specialist with short pink hair holding a laptop in a modern office.

Gone are the days when job candidates arrived at the interview stage knowing very little about their potential employer. Today’s top talent is armed with a wealth of information about prospective employers, gleaned from the company’s website, social media, online articles and blogs, and their personal and business contacts. The sum total of this knowledge…

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